This post is a little bit different to my usual posts. Today we are going to talk about sex. As much as we may have (at some point) giggled when someone mentioned the word sex back at school, this post is a little bit more serious.
Other than makeup, food and travel, there are two things I am passionate about, environmental conservation and gender equality.
Some time ago, I went for an interview where the employer asked me an obscure question, “How would you feel about being in a room full of men?”. My gut churned that it was even an interview question, how would any answer to that question particular question demonstrate my skills as a health professional? If you reverse the situation, would an interviewer ever ask a male interviewee how he would feel in a room full of women? Why does it matter whether this workplace is full or men or women? What should matter is whether the skills sets and the personality of the employee is a “right fit” for the company and the role.
Ok, you are probably thinking, what does this have to do with sex?
This has a LOT to do with sex as a broader concept – because social expectations and the assumptions created around the gender role impacts sex and how we view sex in a significant manner. Many condom companies would often sell and communicate to male consumers only as if they have deemed men as the ultimate decider of when and if sex will occur.
In many cultures women are considered subservient to men. This assumption is then drilled into each generation, forming a social suppression which causes women to feel that they cannot do what men can. Have a think, have you ever avoided purchasing condoms and ask your partner to get it from the chemist instead?
When I first heard from Hero Condoms, I thought wait, what? Condom reviews? It wasn’t until I managed to read through the proposition properly after work, I realised that Hero Condoms hoped to spread the message of female empowerment, they want to communicate with women, and encourage women to purchase, carry and use condoms, proudly.
Hero Condoms had recently undergone new packaging designs (yes what you see in the photo) based on female consumer’s feedback. Hero Condoms is also doing a good deed by donating condoms to those in Botswana for every package sold, so far they have donated 500k.
Hero Condoms had recently undergone new packaging designs (yes what you see in the photo) based on female consumer’s feedback. Hero Condoms is also doing a good deed by donating condoms to those in Botswana for every package sold, so far they have donated 500k.
This proposition caught my attention, it's a marketing technique that is worthy of supporting. As a result, I decided that I wanted to dedicate a post to Hero Condoms and their message. Why? Because women should not be judged or categorised for carrying condoms, practising safe sex and taking charge of their own health and wellbeing.
Ladies, next time you're at the Chemist, grab a packet of condoms, carry it in your bag/purse/pocket proudly and stay in the drivers seat because nothing is cooler making your own choices and being in charge of your own body.
Ladies, next time you're at the Chemist, grab a packet of condoms, carry it in your bag/purse/pocket proudly and stay in the drivers seat because nothing is cooler making your own choices and being in charge of your own body.
