Saturday, July 16, 2016

EVENT: Benefit Cosmetics Magical Brow Collection Launch

Hello my lovelies!

I was honoured to be able to celebrate the launch of Benefit's 9 spanking new products recently! The party was held at Crystal Bar, Martin Place. We were greeted by Benebabes with bunny ears and magical wands! I have never attended an event where I felt so welcome and at home, everyone from Benefit spoke to me as if we were old friends, it made menall warm and fuzzy, I felt so loved and comfortable (hence had the best night)!

There were so many different unique elements to the event, however the ultimate theme of the evening is "Magic" as our brows are magically transformed with Benefit's new brow products. The magic was definitely there, from a GIF booth, contortionist to face readers and a heck of a magic show following by the product showcase.

This is the first time I have ever witnessed someone walking on champagne bottles, in platform shoes, WHILST holding/drinking a glass of champagne poured from the bottle (which were all empty by the way).

I also spotted Wengie and decided to get happy snap with her below!

We waited in line for the face reader but never quite got there. The magic show happened and the products were revealed. We were excited to the point we hopped out of line to have a play with the products.

I have ever been much of a brow person.... until now.
One of the Bene-Babes applied some Gimme Brow on me and I was SOLD. My brows looked natural and full, I didn't look angry at all! Now I can see why and how Gimme Brow is such a must have among my friends and colleagues.

And to polish off the post with one of my food pic, a couple of GIFs from the GIF booth :)

Ladies, get your brows ready for this jelly!!! Mark your calendar and save the date, all 9 products to hit the stores on 22 July!

*Lily not Louise attended this event as a guest of Benefit Cosmetics Australia, A MASSIVE thanks for having me! Love love love, endless love!


  1. I was distracted by the cotton candy in this post, haha. Looks like a fun event! I love benefit products!

    xx, Richel Goes Places

  2. Love the photos!!! Wow! So many brow products! I am very tempted now to try Gimme Brow since you liked it so much!

    xo Kat @ Katness

  3. Looks like such a fun event!
    So far the brow range looks like a total winner too :)
    ♥ Fran - xx

  4. How great was that night? And Gimme Brow is such a staple! I'm already running low on my second tube!

  5. Wasnt it an epic night! True about the way the benebabes made their guests feel welcomed. Truly was a spectacular night.

  6. What a fun event!! I wish brands would consider doing stuff in other cities not on the east coast too *so jelly* I really should go and get a treatment at their Brow Bar and find out what products work for me.

  7. This looks like it was such a fun event!

  8. Wow, this event looks so fun! I love all the little details and the brow range looks amazing! Their packaging is always spectacular, I'm drawn to it right away! :D xx

    elizabeth ♡ ”Ice Cream” whispers Clara | (lets follow each other on bloglovin or instagram)

  9. Such a fun event and your post made me feel like I was reliving the magic all over again :) I am obsessed with the new Benefit range - the products are amazing!! I am also obsessed with that GIF photo booth hehe x

  10. This would have been amazing! Sounds like you had a super fabulous time and the products look exciting too. Lucky you! :)

  11. Oh you lucky duck! Love reading about all the amazing product launches around town - and yes I've marked the date in my calendar Lily ♥x♥

  12. This event looked so amazing!!! I'm so jealous :D

  13. That mini hot dog is everything! :D Trangles xoxo


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