Tuesday, February 21, 2017

EVENT: Lancome x Jaesuk Kim @ Sun Studios Alexandria

I have been the most honoured to recently attend Lancôme's launch celebrating their collaboration with renowned international fashion illustrator, Jaesuk Kim (JSK) at Sun Studios.

JSK is best known for illustrating the Susu Girl (as seen in the illustration above and on Lancôme's Gift with Purchase makeup bags towards the end of the post). Susu girls project a chic representation, showcasing Lancôme's key values via JSK's artistic aptitude as Susu girls are modern, elegant and joyful while encompassing Parisienne elegance.

The evening kicked off with a speech by General Manager, Ali Shoraka welcoming media, talking through the collaborating with JSK and providing insight to the Lancôme's vision and direction as a brand.

We were welcomed to witness JSK at work as he created a masterpiece with 3 paint colours with water in minutes. It would take years to master such amazing water colour craftsmanship!

Jaesuk Kim and Ali Shoraka
Susu Girl

Below you can see JSK putting final touches on his Susu Girls prints by applying gold, silver and bronze leaf for guests. We were so lucky to each take home a beautiful individualised leaf print of JSK's infamous Susu girl. I am currently in the process of finding a suitable frame for my Susu girl print!

I have fallen in love with Susu girls, Lancôme couldn't have picked a better illustrator to collaborate with and I cannot wait to hopefully see Susu girls on Lancôme's packaging!!

Jaesuk Kim
Gift with Purchase
Gift with Purchase - Photo courtesy of Lancôme

I wouldn't usually be in awe of GWP makeup bags, but JSK's illustration on a Lancôme GWP is a timeless piece to collect. The first of these collaborations launched 12th of February, exclusively at David Jones until 5th of March. Now that you've seen the visual aesthetics, it's time to fuel your visual hunger one event at a time. The cakes you see photographed below, were delicious, I had about 4. So much for healthy eating!

Photo Courtesy of Lacome Australia

Have you seen JSK's Susu girls before?

*Lily not Louise attended this event as a guest of Lancôme.

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