Sunday, November 22, 2015

Event: Deciem Launch @ The Grounds of Alexandria

I recently had the pleasure of attending Deciem's launch in Australia held at The Atrium, The Grounds of Alexandria. The set up was breath-taking!! We were each provided with a yummy mocktail concoction.

Deciem - The Abnormal Beauty Company is a beauty boutique established in 2013 stocking brands such as: Hylamide, Fountain, HIF, Grow Gorgeous, Hand Chemistry, Ab Crew, Niod, White Rx, and Inhibitif. Up coming brands including Stemm, LHN and Loopha.

These are all new brands to me, and thankfully, we will be getting to know these brands a whole lot better as products will be exclusive to Priceline. Woohoo for accessibility!


Dining set up


Me with some pot plants :D
The initial 20 minutes was spent walking around the venue and snapping lots of photos, followed by a decadent buffet (oh we were very well fed!!!)

Brandon giving his speech

Once our meals were polished, we received a lovely presentation from Deciem's founder, Brandon Truaxe and Co-CEO Nicola Kilner. We were educated on the background of Deciem and their beautiful range of brands/products. I was extremely surprised that Brandon's initial background was software because I can't imagine my partner who has a background in IT moving into the beauty industry. Brandon brought along his wealth of knowledge in the products, the science behinds the products and passion. Most of the time, passion sells me 50% of the time, if the founder(s) is/are passionate, I would absorb it and be keen to try the products.

And now... the amazing goodie bag we each received!

I am super duper excited to try all the products, I started taking Fountain Hyaluronic molecule dietary supplement yesterday, I can't wait to see whether my skin will improve in the next 23 days!



  1. Everything looks amazing!!! I really enjoyed reading your experience Lily, felt like I was there!

    This Damsel Loves Blog

  2. Wow! Another great event! I'm pretty keen to see some of these products on the shelves! They sound really nice!

    xo Kat @ Katness

  3. Wow what a function!! So fancy! I havent heard of any of these brands, or the company- looking forward to reading your reviews of them all! Xx ps loving the pixie cut :-)))

  4. What a great looking event! I can't wait to hear your thoughts on some of these products!

  5. Sounds like it was a fabulous event! Looking forward to reading your reviews about these products as they are all new ones to me!

  6. An event planner is usually aware of the clients' requirements. Experienced planners will suggest you the most suitable venue for your corporate events. They will guarantee the meal is of top quality, and make sure adequate amount of food is available for the guests.


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