I have been super duper lucky to be able to join Antipodes for their Skin Brightening launch!! Antipodes is a brand that I adore, their products are beautiful and they hold many environmental philosophies I stand by.
The event took place at The Vine, Double Bay. As we entered, we were greeted warmly and instantly saw an amazing spread of breakfast foods including baked goods, museli, yoghurt, fruit platters etc were set out across 3 long tables with REAL flowers!! YES! REAL! I was very impressed :)
We spent the first 30 or so minutes networking, admiring the beautiful set up (ohhh-ing and ahh-ing at the full Antipodes display range) and taking happy snaps. Once seated, canapés arrived at the table and the presentation began.
Above is a picture of the entire Antipodes range! LOOK AT THOSE SERUMS!!!
I had no idea Antipodes carried cosmetics, but how wonderful! It's always good knowing what you are putting on your face or body won't harm your skin!
Check out these copper lights, this was an incidental discovery, I looked up and saw the coolest rustic yet primp lights and shades.
During the presentation, Global Brand Trainer Deborah Sampson provided us information regarding the focus of this range. Antipodes is making it's mark in the China and Korea, market research was completed in China to determine what Asian consumers are looking for - and the answer? Brightening!
The perception of "beauty" in Eastern and Western culture is vastly different. The general consensus of beauty in Asia is beautiful bright and flawless skin where pale skin is the ultimate goal. In Western culture, bronze is goddess. The other important key point derived from the market research in China is the use of "natural" ingredients.
As a result, Antipodes brought out their ultimate skin brightening duo Manuka Honey Skin Brightening Eye Cream and Manuka Honey Skin Brightening Day Cream (see photo below, pssst night cream is coming).
This power couple is created to give you flawless skin (not to whiten), imagine a flawless canvas, make up will always look better on blemish free, smooth skin.
With Rachelbeautystyle and The Caryl Edit
Photo Credit: Platinummcpr